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When When was the last time you saw a monochromatic Web site?
Color is vital to the repertoire of your average Web designer, however many designers don't realize that the color scheme they pick may be having more of an effect than they realize. Colors are an element of design that people react to on an organic level. Often, they don't know they are affected by it. For example, in the U.S. many hospitals make their nurses wear shades of light blue and pale pink. This is done because these are calming, relaxing colors, and upset patients calm down a bit in their presence. Once you get to know your audience make up you can design a color scheme that works for them.
When picking the colors for your Web page, first of all you (as always) think of your audience. Is it a worldwide audience? Is it primarily Western? Eastern? Are they older? Younger? What gender? All of these things, and a lot other should be considered when making color choices for your site.

Cultural Differences
Colors gain symbolism with ethnical references in the culture you grew up in. Depending on the the nation, colors can have very different meanings and even cause problems for your site. For example, in the East, white is the color symbolizing funerals while in the European cultures white is the symbol of Weddings. If you intend to create a Wedding portal meant for an Asian audience and you picked white as a base color, you could be bothering the people you're trying to reach.

Age Differences
Young individuals tend to prefer bright and juicy colors, and adults tend to prefer more subdued colors. If you're writing to a kid's audience and you're selecting dull pastels and grayscale colors, their parents might like it, but the kids will be long gone before the page finishes loading.

Social Differences
Recent surveys in the United States has determined that working class individuals usually like colors that you can name: like yellow, white, green, etc. While more highly educated classes usually like colors that are more complex: like taupe, azure, mauve, etc. This is the reason Walmart designs their store logo in red color.

Gender Differences
In many cultures, males usually prefer cooler colors (blues and greens) while females tend to prefer warmer tones (reds and oranges). Western men are also more common to be color blind and therefore unable to tell apart some of the color tones on Web pages.

Current Trends
Colors, like all the other aspects in design, go through ins and outs in fashion. Solid black Web pages were all the rage a couple of years ago, and now you rarely see it at all (but it will certainly come back into style as I write this). Colors also tend with the seasons, meaning, the designs reflect the season they were created in: winter is usually grayscale; spring flushes with greens and pinks; summer yellows; fall reds and copper.



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Icon editor ArtIcons Pro can find, extract, edit and create Windows icons in color depths up to 16 million colors. Import and export icon images, create and handle icon libraries. It supports the new icon format introduced in Windows XP (8-bit transparency). Download it

XP Icon editor IconXP can edit and create Windows icons in color depths up to 32-bit True Color. It supports the new icon format introduced in Windows XP (8-bit transparency). You can customize desktop and folder icons. Download it

Icon converter Any to Icon allows you to convert multiple BMP, JPEG, GIF, PNG, WBMP and WMF images to Windows icons in one action. It also breaks down entire icon libraries into individual icons. You can change color resolution and size to create customized icons. Download it

Icon editor and builder IconUtils is a complete icon and cursor solution. IconUtils package can edit icons and cursors, manage icon and cursor libraries, convert icons into images (in various graphic formats) and vice versa, customize Windows desktop and folder icons. Download it

Icon converter Icon to Any allows you to convert Windows icons and cursors into BMP, JPG, PNG, GIF, ICO, CUR, WBMP and RC formats. It has a wizard interface. It's simple to process multiple files at once. You can find icons and make images for use on Web pages. Download it

Cursor editor ArtCursors allows you to edit Windows cursors in color depths up to 16 million colors. You also can search files and folders for cursors, import and export cursor images and create cursor libraries for better and more efficient storage. Download it

Viewer AhaView supports all popular graphic formats, including JPEG, GIF, PNG, BMP, ICO, CUR, ANI, WBMP. You can browse images in thumbnail mode, view pictures full screen with zooming features, convert images to JPEG, PNG, BMP formats and manage files. Download it

Customize desktop icons CustomIcons is an ultimate tool for customizing the icons on you desktop, in Windows Start menu and many other locations. Using CustomIcons you can easily replace default Windows icons with the ones to your choice. Download it

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