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When is the last time you saw a Web site in black and white?
Color is one of the most important parts of the repertoire of your average Web designer, however many designers don't realize that the color scheme they pick may be having more of an effect than they think it does. Colors are an element of design that people react to on a visceral level. Often, they don't know they are reacting to it. For instace, in the U.S. most health care centers make their nurses wear shades of light blue and pale pink. This is done because these are cool, soothing colors, and upset patients calm down a little when look at them. Once you get to know your audience make up you can pick a color mode that fits them.
When selecting the colors for your Web page, first of all you (as always) consider your users. Is it a global audience? Is it mainly Western? Eastern? Are they older? Younger? Male? Female? All of these points, and more should be considered when making color choices for your site.

Ethnical Background
Colors gain symbolism through ethnical references in the culture you grew up in. Depending upon the nation, colors can have the opposite meanings and actually cause problems for your project. For example, in the East, white is the color symbolizing funerals while in the European cultures white is the symbol of Weddings. If you intend to create a Wedding site intended for an Asian audience and you used a lot of whites, you are bothering the people you're trying to appeal to.

Age Gradation
Young individuals tend to prefer brighter colors, and adults tend to prefer softer colors. If you're designing to an audience of children and you're selecting dull pastels and shades of grey, the adults might like it, but the children will be long gone before the page finishes loading.

Social Differences
Recent research in the America has determined that working class people usually prefer colors that have simple names: like blue, red, green, etc. While more highly educated classes usually like colors that are more complex: like turquoise, azure, mauve, etc. This is why Walmart designs their company logo in bright red.

Gender Differences
In many cultures, males tend to prefer cold tones (blues and greens) and women choose warmer colors (reds and oranges). Western males are also more likely to be color blind and so unable to tell apart some of the differences in color on Web pages.

Current Trends
Colors, like everything else in design, undergo ins and outs in popularity. Black Web pages were all the rage a few years ago, but now you rarely see it at all (but it will surely come back into fashion as I write this). Colors also change with the seasons, in other words, the designs reflect the season they were created in: winter is usually grayscale; spring greens and bright colors; summer yellows; fall browns and copper.

 Standard Toolbar Icons

Standard Toolbar Icons

 Science Toolbar Icons

Science Toolbar Icons

Icon editor ArtIcons Pro can find, extract, edit and create Windows icons in color depths up to 16 million colors. Import and export icon images, create and handle icon libraries. It supports the new icon format introduced in Windows XP (8-bit transparency). Download it

XP Icon editor IconXP can edit and create Windows icons in color depths up to 32-bit True Color. It supports the new icon format introduced in Windows XP (8-bit transparency). You can customize desktop and folder icons. Download it

Icon converter Any to Icon allows you to convert multiple BMP, JPEG, GIF, PNG, WBMP and WMF images to Windows icons in one action. It also breaks down entire icon libraries into individual icons. You can change color resolution and size to create customized icons. Download it

Icon editor and builder IconUtils is a complete icon and cursor solution. IconUtils package can edit icons and cursors, manage icon and cursor libraries, convert icons into images (in various graphic formats) and vice versa, customize Windows desktop and folder icons. Download it

Icon converter Icon to Any allows you to convert Windows icons and cursors into BMP, JPG, PNG, GIF, ICO, CUR, WBMP and RC formats. It has a wizard interface. It's simple to process multiple files at once. You can find icons and make images for use on Web pages. Download it

Cursor editor ArtCursors allows you to edit Windows cursors in color depths up to 16 million colors. You also can search files and folders for cursors, import and export cursor images and create cursor libraries for better and more efficient storage. Download it

Viewer AhaView supports all popular graphic formats, including JPEG, GIF, PNG, BMP, ICO, CUR, ANI, WBMP. You can browse images in thumbnail mode, view pictures full screen with zooming features, convert images to JPEG, PNG, BMP formats and manage files. Download it

Customize desktop icons CustomIcons is an ultimate tool for customizing the icons on you desktop, in Windows Start menu and many other locations. Using CustomIcons you can easily replace default Windows icons with the ones to your choice. Download it

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