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When is the last time you saw a Web site in black and white?
Color is one of the most important parts of the repertoire of a typical Web designer, and yet many designers don't realize that the colors they choose may may have a much more dramatic effect than they think it does. Colors are an element of design that people react to on an organic level. Usually, they don't understand they are affected by it. For example, in the U.S. many health care centers dress their nurses in light blues and pale pinks. This is because these are cool, relaxing colors, and upset patients calm down a bit when look at them. Once you get to know your audience make up you can pick a color mode that works for them.
When picking the colors for your Web site, you need to first (as always) consider your audience. Is it a global audience? Is it primarily Western? Eastern? Are they older? Younger? What gender? All of these things, and a lot other should be considered when making color selections for your site.

Ethnical Differences
Colors gain symbolism with ethnical references in the culture you grew up in. Depending on the the culture, colors can have the opposite meanings and actually cause problems for your project. For instance, in the Asian cultures, white is the color symbolizing funerals while in the European cultures white is the symbol of Weddings. If you intend to design a Wedding site meant for an Eastern audience and you picked white as a base color, you are disturbing the people you're trying to appeal to.

Age Differences
Young individuals tend to prefer brighter colors, while adults usually choose softer colors. If you're designing to an audience of children and you're selecting dull pastels and grayscale colors, the adults might like it, but the kids will be gone by the time the page loads.

Class Differences
Marketing surveys in the America has shown that working class individuals tend to like colors that can be named: like blue, red, green, etc. While more highly educated classes tend to like colors that are more obscure: like turquoise, azure, mauve, etc. This is why Target does their store logo in bright red.

Gender Differences
In many nations, males usually prefer cold colors (blues and greens) while females tend to prefer warmer colors (reds and oranges). European men are also more common to be color blind and so not able to tell apart some of the differences in color on Web pages.

Current Trends
Colors, like all the other aspects in design, undergo ins and outs in fashion. Solid black Web sites were at the top a couple of years ago, and now you rarely see it at all (but it will certainly come back into style sooner or later). Colors also tend with the seasons, meaning, the designs picture the season they were built in: winter blacks, whites, and grays; spring flushes with greens and pinks; summer yellows; fall browns and copper.

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Standard Toolbar Icons

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Science Toolbar Icons

Icon editor ArtIcons Pro can find, extract, edit and create Windows icons in color depths up to 16 million colors. Import and export icon images, create and handle icon libraries. It supports the new icon format introduced in Windows XP (8-bit transparency). Download it

XP Icon editor IconXP can edit and create Windows icons in color depths up to 32-bit True Color. It supports the new icon format introduced in Windows XP (8-bit transparency). You can customize desktop and folder icons. Download it

Icon converter Any to Icon allows you to convert multiple BMP, JPEG, GIF, PNG, WBMP and WMF images to Windows icons in one action. It also breaks down entire icon libraries into individual icons. You can change color resolution and size to create customized icons. Download it

Icon editor and builder IconUtils is a complete icon and cursor solution. IconUtils package can edit icons and cursors, manage icon and cursor libraries, convert icons into images (in various graphic formats) and vice versa, customize Windows desktop and folder icons. Download it

Icon converter Icon to Any allows you to convert Windows icons and cursors into BMP, JPG, PNG, GIF, ICO, CUR, WBMP and RC formats. It has a wizard interface. It's simple to process multiple files at once. You can find icons and make images for use on Web pages. Download it

Cursor editor ArtCursors allows you to edit Windows cursors in color depths up to 16 million colors. You also can search files and folders for cursors, import and export cursor images and create cursor libraries for better and more efficient storage. Download it

Viewer AhaView supports all popular graphic formats, including JPEG, GIF, PNG, BMP, ICO, CUR, ANI, WBMP. You can browse images in thumbnail mode, view pictures full screen with zooming features, convert images to JPEG, PNG, BMP formats and manage files. Download it

Customize desktop icons CustomIcons is an ultimate tool for customizing the icons on you desktop, in Windows Start menu and many other locations. Using CustomIcons you can easily replace default Windows icons with the ones to your choice. Download it

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