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How do users use the Web?

The Back Arrow is probably the most important browser icon on any Web site, and yet most Web developers don't think of it when they're building their sites. In fact, it's very common to see "back to home" or "back to start" or simply "back" links incorporated into the pages that they are designing. However if this links don't have a built in logic that knows for sure where the user was prior to clicking them (like the software back button), then these links are just a sham - a guess at the path that the user took through your site.

How Most People Surf the Web
The majority of people get to a Web page and glide. If it doesn't appear to be what they needed to study or had to read about, they leave. And the quickest way out of any Web site is, you guessed it, the Back Button.
In fact, a lot of people don't even realize they're doing so. They look through a Web page with their cursor moving around the scroll-bar area, just in case they have to scroll down. Then, if nothing particularly interesting appears, they rise their mouse up to the upper left side of the window and go back to their previous location.
Take Advantage of the Back Button
  • Place your branding up near the back arrow While the majority of users don't necessarily have to look while they're clicking back, placing your brand close by will bring it more attention while they move away.
  • Make items in that corner clickable The logo should be clickable, but other text elements located in the upper left area of your site have to be clickable as well. That way, if they miss the back button, they will get to somewhere else useful on your page.
  • Use server logs to determine where they arrive from If you know what they're going back to, you are able to locate the link right on the site, maybe even with dynamic elements that strictly appear when they arrive from specific location. For example, someone coming from a search engine will not know the most efficient ways to search your site. If you mention details like how to navigate through the site when they come from a search engine you might get them to stay longer.

 Standard Toolbar Icons

Standard Toolbar Icons

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Science Toolbar Icons

Icon editor ArtIcons Pro can find, extract, edit and create Windows icons in color depths up to 16 million colors. Import and export icon images, create and handle icon libraries. It supports the new icon format introduced in Windows XP (8-bit transparency). Download it

XP Icon editor IconXP can edit and create Windows icons in color depths up to 32-bit True Color. It supports the new icon format introduced in Windows XP (8-bit transparency). You can customize desktop and folder icons. Download it

Icon converter Any to Icon allows you to convert multiple BMP, JPEG, GIF, PNG, WBMP and WMF images to Windows icons in one action. It also breaks down entire icon libraries into individual icons. You can change color resolution and size to create customized icons. Download it

Icon editor and builder IconUtils is a complete icon and cursor solution. IconUtils package can edit icons and cursors, manage icon and cursor libraries, convert icons into images (in various graphic formats) and vice versa, customize Windows desktop and folder icons. Download it

Icon converter Icon to Any allows you to convert Windows icons and cursors into BMP, JPG, PNG, GIF, ICO, CUR, WBMP and RC formats. It has a wizard interface. It's simple to process multiple files at once. You can find icons and make images for use on Web pages. Download it

Cursor editor ArtCursors allows you to edit Windows cursors in color depths up to 16 million colors. You also can search files and folders for cursors, import and export cursor images and create cursor libraries for better and more efficient storage. Download it

Viewer AhaView supports all popular graphic formats, including JPEG, GIF, PNG, BMP, ICO, CUR, ANI, WBMP. You can browse images in thumbnail mode, view pictures full screen with zooming features, convert images to JPEG, PNG, BMP formats and manage files. Download it

Customize desktop icons CustomIcons is an ultimate tool for customizing the icons on you desktop, in Windows Start menu and many other locations. Using CustomIcons you can easily replace default Windows icons with the ones to your choice. Download it

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