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How do users use websites?

The Back Arrow is one of the most important Web icon on any Web page, and yet most Web developers don't consider it while they're building their sites. In fact, very often I see "back to home" or "back to start" or just "back" links built into the pages that they are designing. But unless these links have built in logic that knows exactly where the customer was prior to clicking them (similar to the software back arrow), then these links are simply a scam - a guess at the way that the user took over your site.

The Way Most People Surf the Web
The majority of users come to a Web site and skim. If it doesn't look like what they needed to study or wanted to read about, they move on. And the fastest way out of a Web site iscertainly the Back Arrow.
In fact, most people don't even realize they're doing it. They sit at a Web page with their cursor moving over the scroll-bar, just in case they need to scroll down. Then, unless something particularly interesting comes along, they rise their mouse up to the upper left side of the browser and return to their last location.
Make the Back Button Your Friend
  • Place your logo up near the back button While most users don't necessarily have to look when they're pressing back, locating your logo close by will bring it more attention while they move away.
  • Make objects in that corner clickable The logo should be clickable, but other text elements that are in the upper left area of your site have to contain links also. That way, if they don't hit the back arrow, they will get to some other useful area on your site.
  • Use server logs to find out where they arrive from when you have information on what they're returning to, you can locate the link right on the site, perhaps even with altering elements that strictly appear when they come from that location. For example, someone coming from a search engine will not know the most efficient ways to search your site. If you include details on how to navigate on the pages when they arrive from a search engine you might get them to stay longer.

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Icon editor ArtIcons Pro can find, extract, edit and create Windows icons in color depths up to 16 million colors. Import and export icon images, create and handle icon libraries. It supports the new icon format introduced in Windows XP (8-bit transparency). Download it

XP Icon editor IconXP can edit and create Windows icons in color depths up to 32-bit True Color. It supports the new icon format introduced in Windows XP (8-bit transparency). You can customize desktop and folder icons. Download it

Icon converter Any to Icon allows you to convert multiple BMP, JPEG, GIF, PNG, WBMP and WMF images to Windows icons in one action. It also breaks down entire icon libraries into individual icons. You can change color resolution and size to create customized icons. Download it

Icon editor and builder IconUtils is a complete icon and cursor solution. IconUtils package can edit icons and cursors, manage icon and cursor libraries, convert icons into images (in various graphic formats) and vice versa, customize Windows desktop and folder icons. Download it

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Cursor editor ArtCursors allows you to edit Windows cursors in color depths up to 16 million colors. You also can search files and folders for cursors, import and export cursor images and create cursor libraries for better and more efficient storage. Download it

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Customize desktop icons CustomIcons is an ultimate tool for customizing the icons on you desktop, in Windows Start menu and many other locations. Using CustomIcons you can easily replace default Windows icons with the ones to your choice. Download it

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