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How do people use the Web?

The Back Arrow is probably the most widely used browser icon on any Web page, however, usually Web designers don't consider it while they're creating their sites. Actually, very often I notice "back to home" or "back to start" or simply "back" links embedded into the content that they are developing. But unless these links have built in logic that is informed exactly where the user was prior to clicking them (similar to the software back arrow), then these links are simply a scam - a guess at the way that the user made through your site.

How Most People Browse the Web
Most users come to a Web page and slide. If it doesn't look like what they needed to study or needed to read about, they move on. And the quickest way out of any Web page is, you guessed it, the Back Arrow.
In fact, a lot of people don't even know they're doing it. They look through a Web page with their cursor moving around the scroll-bar area, just in case they have to scroll down. Then, if nothing really interesting comes along, they rise their mouse up to the upper left side of the browser and return to their last location.
Make the Back Button Your Friend
  • Locate your branding up near the back arrow As most users don't necessarily need to look while they're clicking back, locating your brand up there will bring it more attention when they leave.
  • Create items in that corner clickable The logo should be a link, but the rest text elements that are in the upper left corner of your site should be clickable as well. Therefore, if they don't hit the back button, they might go somewhere else useful on your page.
  • See server logs to find out where they came from when you know what they're returning to, you are able to locate the link right on your page, maybe even with dynamic elements that strictly appear when they arrive from specific location. For example, someone coming from Google will not know the best ways to search your site. If you include details like how to search through the site when they come from a search engine you might get them to stay longer.

 Standard Toolbar Icons

Standard Toolbar Icons

 Science Toolbar Icons

Science Toolbar Icons

Icon editor ArtIcons Pro can find, extract, edit and create Windows icons in color depths up to 16 million colors. Import and export icon images, create and handle icon libraries. It supports the new icon format introduced in Windows XP (8-bit transparency). Download it

XP Icon editor IconXP can edit and create Windows icons in color depths up to 32-bit True Color. It supports the new icon format introduced in Windows XP (8-bit transparency). You can customize desktop and folder icons. Download it

Icon converter Any to Icon allows you to convert multiple BMP, JPEG, GIF, PNG, WBMP and WMF images to Windows icons in one action. It also breaks down entire icon libraries into individual icons. You can change color resolution and size to create customized icons. Download it

Icon editor and builder IconUtils is a complete icon and cursor solution. IconUtils package can edit icons and cursors, manage icon and cursor libraries, convert icons into images (in various graphic formats) and vice versa, customize Windows desktop and folder icons. Download it

Icon converter Icon to Any allows you to convert Windows icons and cursors into BMP, JPG, PNG, GIF, ICO, CUR, WBMP and RC formats. It has a wizard interface. It's simple to process multiple files at once. You can find icons and make images for use on Web pages. Download it

Cursor editor ArtCursors allows you to edit Windows cursors in color depths up to 16 million colors. You also can search files and folders for cursors, import and export cursor images and create cursor libraries for better and more efficient storage. Download it

Viewer AhaView supports all popular graphic formats, including JPEG, GIF, PNG, BMP, ICO, CUR, ANI, WBMP. You can browse images in thumbnail mode, view pictures full screen with zooming features, convert images to JPEG, PNG, BMP formats and manage files. Download it

Customize desktop icons CustomIcons is an ultimate tool for customizing the icons on you desktop, in Windows Start menu and many other locations. Using CustomIcons you can easily replace default Windows icons with the ones to your choice. Download it

Icon editors