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How do people use the Web?

The Back Arrow is one of the most important browser icon on any Web site, and yet usually Web developers don't think of it when they're building their sites. In fact, very often I notice "back to home" or "back to start" or just "back" links incorporated into the content that they are developing. However if this links don't have a built in intelligence that knows exactly where the customer was before to clicking them (similar to the browser back arrow), then these links are just a scam - a guess at the path that the customer took over your site.

How Most Users Browse the Web
The majority of users come to a Web page and skim. If it doesn't seem to be what they needed to learn or wanted to read about, they move on. And the quickest way out of any Web site iscertainly the Back Arrow.
In fact, most people don't even know they're doing it. They sit at a Web site with their cursor hovering around the scroll-bar, just in case they have to scroll the page. Then, if nothing really interesting appears, they pull their mouse up to the upper left corner of the window and return to their last location.
Take Advantage of the Back Button
  • Place your logo close to the back button As the majority of users don't necessarily have to look while they're clicking back, locating your logo up there will bring it more attention while they leave.
  • Create items in that area clickable Your brand should be clickable, but other text elements that are in the upper left area of your page have to contain links also. That way, in case they don't hit the back arrow, they will go somewhere else useful on your page.
  • See server logs to determine where they arrive from If you know what they're returning to, you can locate the link right on your page, perhaps even with altering elements that strictly appear when the users come from specific location. For instance, someone coming from a search engine might not know the most efficient ways to search your site. If you mention instructions like how to navigate on the pages when they arrive from a search engine they might want to stay longer.

 Standard Toolbar Icons

Standard Toolbar Icons

 Science Toolbar Icons

Science Toolbar Icons

Icon editor ArtIcons Pro can find, extract, edit and create Windows icons in color depths up to 16 million colors. Import and export icon images, create and handle icon libraries. It supports the new icon format introduced in Windows XP (8-bit transparency). Download it

XP Icon editor IconXP can edit and create Windows icons in color depths up to 32-bit True Color. It supports the new icon format introduced in Windows XP (8-bit transparency). You can customize desktop and folder icons. Download it

Icon converter Any to Icon allows you to convert multiple BMP, JPEG, GIF, PNG, WBMP and WMF images to Windows icons in one action. It also breaks down entire icon libraries into individual icons. You can change color resolution and size to create customized icons. Download it

Icon editor and builder IconUtils is a complete icon and cursor solution. IconUtils package can edit icons and cursors, manage icon and cursor libraries, convert icons into images (in various graphic formats) and vice versa, customize Windows desktop and folder icons. Download it

Icon converter Icon to Any allows you to convert Windows icons and cursors into BMP, JPG, PNG, GIF, ICO, CUR, WBMP and RC formats. It has a wizard interface. It's simple to process multiple files at once. You can find icons and make images for use on Web pages. Download it

Cursor editor ArtCursors allows you to edit Windows cursors in color depths up to 16 million colors. You also can search files and folders for cursors, import and export cursor images and create cursor libraries for better and more efficient storage. Download it

Viewer AhaView supports all popular graphic formats, including JPEG, GIF, PNG, BMP, ICO, CUR, ANI, WBMP. You can browse images in thumbnail mode, view pictures full screen with zooming features, convert images to JPEG, PNG, BMP formats and manage files. Download it

Customize desktop icons CustomIcons is an ultimate tool for customizing the icons on you desktop, in Windows Start menu and many other locations. Using CustomIcons you can easily replace default Windows icons with the ones to your choice. Download it

Icon editors