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When is the last time you saw a Web site in black and white?
Color is one of the most important parts of the repertoire of your average Web designer, and yet many designers don't realize that the color scheme they pick may may have a much more dramatic effect than they realize. Colors are a design tool that people react to on a visceral level. Often, they don't understand they are affected by it. For example, in the U.S. many health care centers choose light blue and pale pink to dress their nurses. This is because these are calming, soothing colors, and angry patients calm down a bit when look at them. Once you understand your users make up you can design a color mode that fits them.
When picking the colors for your Web page, first of all you (as always) consider your audience. Is it a global audience? Is it mainly Western? Eastern? Are they older? Younger? Male? Female? All of these things, and more should be considered when making color selections for your Web page.

Ethnical Background
Colors obtain their exclusive meaning with cultural references in the culture you were brought up in. Depending on the the nation, colors can have the opposite meanings and even cause problems for your site. For example, in the Asian cultures, white is the color of funerals while in the European cultures white is the symbol of Weddings. If you plan to create a Wedding site meant for an Eastern audience and you picked white as a base color, you could be disturbing the people you're trying to reach.

Age Gradation
Young children tend to prefer , more solid colors, and adults tend to prefer more subdued colors. If you're writing to an audience of children and you're using dull pastels and shades of grey, their parents might like your work, but the children will be gone by the time the page loads.

Social Differences
Recent surveys in the America has shown that working class people tend to prefer colors that can be named: like blue, red, green, etc. While upper class people tend to like colors that are more obscure: like taupe, jade, mauve, etc. This is why Walmart does their company logo in bright red.

Gender Differences
In many nations, men tend to prefer cold tones (blues and greens) and women tend to prefer warmer colors (reds and oranges). Western men are also more common to be color blind and therefore unable to see some of the differences in color on Web pages.

Fashion
Colors, like all the other aspects in design, go through ins and outs in fashion. Solid black Web sites were all the rage a few years ago, but now you rarely see it at all (but it will certainly come back into style sooner or later). Colors also tend towards seasonality, meaning, the designs reflect the season they were built in: winter is usually grayscale; spring greens and bright colors; summer yellows; fall reds and copper.

 Standard Toolbar Icons

Standard Toolbar Icons

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Science Toolbar Icons


Icon editor ArtIcons Pro can find, extract, edit and create Windows icons in color depths up to 16 million colors. Import and export icon images, create and handle icon libraries. It supports the new icon format introduced in Windows XP (8-bit transparency). Download it

XP Icon editor IconXP can edit and create Windows icons in color depths up to 32-bit True Color. It supports the new icon format introduced in Windows XP (8-bit transparency). You can customize desktop and folder icons. Download it

Icon converter Any to Icon allows you to convert multiple BMP, JPEG, GIF, PNG, WBMP and WMF images to Windows icons in one action. It also breaks down entire icon libraries into individual icons. You can change color resolution and size to create customized icons. Download it

Icon editor and builder IconUtils is a complete icon and cursor solution. IconUtils package can edit icons and cursors, manage icon and cursor libraries, convert icons into images (in various graphic formats) and vice versa, customize Windows desktop and folder icons. Download it

Icon converter Icon to Any allows you to convert Windows icons and cursors into BMP, JPG, PNG, GIF, ICO, CUR, WBMP and RC formats. It has a wizard interface. It's simple to process multiple files at once. You can find icons and make images for use on Web pages. Download it

Cursor editor ArtCursors allows you to edit Windows cursors in color depths up to 16 million colors. You also can search files and folders for cursors, import and export cursor images and create cursor libraries for better and more efficient storage. Download it

Viewer AhaView supports all popular graphic formats, including JPEG, GIF, PNG, BMP, ICO, CUR, ANI, WBMP. You can browse images in thumbnail mode, view pictures full screen with zooming features, convert images to JPEG, PNG, BMP formats and manage files. Download it

Customize desktop icons CustomIcons is an ultimate tool for customizing the icons on you desktop, in Windows Start menu and many other locations. Using CustomIcons you can easily replace default Windows icons with the ones to your choice. Download it

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