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When is the last time you saw a Web site in black and white?
Color is vital to the repertoire of a typical Web designer, however many designers don't realize that the color scheme they pick may be having more of an effect than they think it does. Colors are an element of design that people react to on a visceral level. Usually, they don't realize they are affected by it. For instace, in the U.S. many health care centers choose light blue and pale pink to dress their nurses. This is done because these are cool, soothing colors, and angry patients calm down a bit in their presence. Once you understand your audience make up you can create a color mode that works for them.
When choosing the colors for your Web page, first of all you (as always) think of your users. Is it a worldwide audience? Is it mainly Western? Eastern? What age group? What gender? All of these things, and a lot other should be considered when making color choices for your Web site.

Cultural Background
Colors gain symbolism with cultural references in the culture you were brought up in. Depending on the the nation, colors can have very different meanings and even cause problems for your site. For example, in the Asian cultures, white is the color symbolizing funerals but in the West white is the color of Weddings. If you were to design a Wedding site intended for an Eastern audience and you used a lot of whites, you could be bothering the people you're trying to appeal to.

Age Gradation
Young people tend to prefer bright and juicy colors, and adults usually choose softer colors. If you're writing to a kid's audience and you're selecting dull pastels and shades of grey, their parents might like it, but the children will be gone by the time the page loads.

Class Differences
Marketing research in the United States has shown that working class individuals tend to like colors that have simple names: like blue, red, green, etc. While more highly educated classes usually prefer colors that are more complex: like turquoise, jade, lilac, etc. This is the reason Walmart designs their store logo in red color.

Gender Differences
In many cultures, men usually like cooler tones (blues and greens) while females tend to prefer warmer tones (reds and yellows). Western males are also more common to be color blind and so not able to see some of the differences in color on Web pages.

Fashion
Colors, like everything else in design, go through ins and outs in fashion. Black Web sites were at the top a couple of years ago, and now you rarely see it at all (but it will certainly come back into style sooner or later). Colors also tend towards seasonality, meaning, the designs reflect the season they were built in: winter is usually grayscale; spring flushes with greens and pinks; summer yellows; fall browns and golds.



 Standard Toolbar Icons

Standard Toolbar Icons

 Science Toolbar Icons

Science Toolbar Icons


Icon editor ArtIcons Pro can find, extract, edit and create Windows icons in color depths up to 16 million colors. Import and export icon images, create and handle icon libraries. It supports the new icon format introduced in Windows XP (8-bit transparency). Download it

XP Icon editor IconXP can edit and create Windows icons in color depths up to 32-bit True Color. It supports the new icon format introduced in Windows XP (8-bit transparency). You can customize desktop and folder icons. Download it

Icon converter Any to Icon allows you to convert multiple BMP, JPEG, GIF, PNG, WBMP and WMF images to Windows icons in one action. It also breaks down entire icon libraries into individual icons. You can change color resolution and size to create customized icons. Download it

Icon editor and builder IconUtils is a complete icon and cursor solution. IconUtils package can edit icons and cursors, manage icon and cursor libraries, convert icons into images (in various graphic formats) and vice versa, customize Windows desktop and folder icons. Download it

Icon converter Icon to Any allows you to convert Windows icons and cursors into BMP, JPG, PNG, GIF, ICO, CUR, WBMP and RC formats. It has a wizard interface. It's simple to process multiple files at once. You can find icons and make images for use on Web pages. Download it

Cursor editor ArtCursors allows you to edit Windows cursors in color depths up to 16 million colors. You also can search files and folders for cursors, import and export cursor images and create cursor libraries for better and more efficient storage. Download it

Viewer AhaView supports all popular graphic formats, including JPEG, GIF, PNG, BMP, ICO, CUR, ANI, WBMP. You can browse images in thumbnail mode, view pictures full screen with zooming features, convert images to JPEG, PNG, BMP formats and manage files. Download it

Customize desktop icons CustomIcons is an ultimate tool for customizing the icons on you desktop, in Windows Start menu and many other locations. Using CustomIcons you can easily replace default Windows icons with the ones to your choice. Download it

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