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When When was the last time you saw a monochromatic Web site?
Color is vital to the repertoire of a typical Web designer, however many designers don't understand that the colors they choose may may have a much more dramatic effect than they realize. Colors are a design tool that impacts people on a visceral level. Often, they don't know they are reacting to it. For instace, in the U.S. many health care centers choose light blue and pale pink to dress their nurses. This is because these are calming, soothing colors, and angry patients relax a bit when look at them. Once you get to know your audience make up you can create a color mode that fits them.
When picking the colors for your Web page, first of all you (as always) consider your users. Is it a global audience? Is it primarily Western? Eastern? What age group? Male? Female? All of these points, and a lot other can affect the color selections for your Web site.

Ethnical Differences
Colors gain symbolism with cultural references in the culture you were brought up in. Depending on the the culture, colors can have the opposite meanings and even cause problems for your project. For instance, in the East, white is the color symbolizing funerals but in the European cultures white is the color of Weddings. If you intend to create a Wedding portal intended for an Eastern audience and you picked white as a base color, you could be disturbing the people you're trying to appeal to.

Age Gradation
Young children tend to prefer brighter colors, while adults usually choose more subdued colors. If you're designing to an audience of children and you're selecting dull pastels and grayscale colors, the adults might like it, but the children will be long gone before the page finishes loading.

Class Differences
Marketing surveys in the United States has determined that working class individuals tend to like colors that can be named: like yellow, red, green, etc. While more highly educated classes usually like colors that are more obscure: like taupe, azure, lilac, etc. This is why Walmart designs their store logo in bright red.

Gender Differences
In many nations, men usually prefer cooler colors (blues and greens) and women like warmer colors (reds and oranges). European men are also more likely to be color blind and so unable to see some of the differences in color on Web pages.

Trends
Colors, like all the other aspects in design, go through ins and outs in popularity. Black Web pages were at the top a few years ago, and now you hardly see it at all (but it will certainly come back into fashion as I write this). Colors also change towards seasonality, in other words, the designs picture the season they were created in: winter is usually grayscale; spring greens and bright colors; summer yellows; fall reds and copper.



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Icon editor ArtIcons Pro can find, extract, edit and create Windows icons in color depths up to 16 million colors. Import and export icon images, create and handle icon libraries. It supports the new icon format introduced in Windows XP (8-bit transparency). Download it

XP Icon editor IconXP can edit and create Windows icons in color depths up to 32-bit True Color. It supports the new icon format introduced in Windows XP (8-bit transparency). You can customize desktop and folder icons. Download it

Icon converter Any to Icon allows you to convert multiple BMP, JPEG, GIF, PNG, WBMP and WMF images to Windows icons in one action. It also breaks down entire icon libraries into individual icons. You can change color resolution and size to create customized icons. Download it

Icon editor and builder IconUtils is a complete icon and cursor solution. IconUtils package can edit icons and cursors, manage icon and cursor libraries, convert icons into images (in various graphic formats) and vice versa, customize Windows desktop and folder icons. Download it

Icon converter Icon to Any allows you to convert Windows icons and cursors into BMP, JPG, PNG, GIF, ICO, CUR, WBMP and RC formats. It has a wizard interface. It's simple to process multiple files at once. You can find icons and make images for use on Web pages. Download it

Cursor editor ArtCursors allows you to edit Windows cursors in color depths up to 16 million colors. You also can search files and folders for cursors, import and export cursor images and create cursor libraries for better and more efficient storage. Download it

Viewer AhaView supports all popular graphic formats, including JPEG, GIF, PNG, BMP, ICO, CUR, ANI, WBMP. You can browse images in thumbnail mode, view pictures full screen with zooming features, convert images to JPEG, PNG, BMP formats and manage files. Download it

Customize desktop icons CustomIcons is an ultimate tool for customizing the icons on you desktop, in Windows Start menu and many other locations. Using CustomIcons you can easily replace default Windows icons with the ones to your choice. Download it

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