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Why put usability first
With web design, when you think of flow we mostly think about "task flows" and "flow charts" but there's another type of flow that you have to keep in mind. It's that impression of complete absorption when you're engaged in something you love to do without being disrupted by anxiety or boredom caused by steps that are confusing, repetitive or overly taxing.
Flow, as a mental condition, was first proposed by psychology scientist Mihaly Csikszentmihalyi and is described by a distorted sense of time, a lack of self-consciousness, and total engagement in the process at hand. Program engineers often feel it when they're writing code, gamers might experience it when running Guitar Hero III, Christopher Cross felt it when he went sailing. For design artists, it's just the feeling we want to achieve in the people who use our sites.
How can we design sites that inspire that experience? First, it starts with a page that solves a challenging problem and is complicated enough to ask for a certain degree of learning by people who use it. The purpose should not necessarily be to develop a simple page. The goal should be to design a page that feels intuitive to navigate no matter how complex it really is. But wait, you may think, hasn't there been a simplicity trend in the design field in the last few years? Yes, but there's a learning curve for any site that want to solve a difficult task. You shouldn't mix usability with an urge to avoid needless complexity.
The trick to make the complicated feel painless is to design with flow in mind. By creating a site that is smooth and intuitive and inspires flow, you make people get up-to-speed more quickly, reduce the chance that current users leave your site and change to another and produce users that promote your page to other people. That way you will get more users, growing activity, and bigger awareness of your site.
The primary point in creating for flow is to determine clear goals for the future users. It's important to create both an overarching goal as well as smaller, incremental goals. This will help people understand where they're going and each step they'll take to get there.
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