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How do people navigate websites?
The Back Arrow is probably the most widely used Web buttons on any Web page, however, most Web developers don't consider it when they're creating their sites. In fact, very often I see "back to home" or "back to start" or just "back" links incorporated into the content that they are designing. But unless these links have built in logic that knows exactly where the user was prior they clicked (like the browser back arrow), then these links are simply a scam - a guess at the way that the user took through your site.
The Way Most Users Surf the Web
Most users get to a Web page and glide. If it doesn't seem to be what they needed to study or wanted to read about, they move on. And the quickest route out of any Web site is, you guessed it, the Back Button.
Actually, a lot of people don't even realize they're doing so. They look through a Web page with their mouse moving over the scroll-bar, just in case they need to scroll the page. Then, unless something particularly interesting comes along, they rise their cursor up to the upper left side of the browser and return to their previous location.
Make the Back Button Your Friend
- Place your logo up near the back button
As the majority of users don't necessarily have to look while they're pressing back, placing your logo close by will bring it more attention while they leave.
- Create objects in that area clickable
Your logo has to be clickable, but the rest text objects located in the upper left corner of your site have to be clickable as well. Therefore, in case they don't hit the back arrow, they might go somewhere else useful on your page.
- See server logs to determine where they came from
If you have information on what they're going back to, you are able to locate the link right on the site, perhaps even with dynamic elements that only display when they arrive from specific location. For example, someone coming from a search engine will not know the most efficient ways to browse your site. If you include details on how to search on the pages when they arrive from a search engine you might get them to stay longer.
 Standard Toolbar Icons
Science Toolbar Icons
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