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When When was the last time you saw a monochromatic Web site?
Color is one of the most important parts of the repertoire of your average Web designer, and yet many designers don't realize that the colors they choose may may have a much more dramatic effect than they realize. Colors are an element of design that impacts people on an organic level. Often, they don't realize they are reacting to it. For instace, in the U.S. most hospitals choose light blue and pale pink to dress their nurses. This is because these are cool, soothing colors, and upset patients relax a little in their presence. Once you get to know your audience make up you can create a color scheme that works for them.
When choosing the colors for your Web page, first of all you (as always) consider your audience. Is it a global audience? Is it primarily Western? Eastern? Are they older? Younger? Male? Female? All of these points, and more should be considered when making color choices for your Web site.

Ethnical Differences
Colors obtain symbolism through ethnical references in the culture you grew up in. Depending on the the culture, colors can have the opposite meanings and actually be a source of problems for your project. For example, in the East, white is the color symbolizing funerals while in the West white is the symbol of Weddings. If you intend to design a Wedding site meant for an Eastern audience and you used a lot of whites, you are bothering the people you're trying to reach.

Age Differences
Young children tend to prefer brighter colors, and adults tend to prefer more subdued colors. If you're writing to a kid's audience and you're using dull pastels and shades of grey, the adults might like your work, but the kids will be long gone before the page finishes loading.

Social Differences
Recent surveys in the America has determined that working class people usually like colors that have simple names: like yellow, white, green, etc. While more highly educated classes tend to prefer colors that are more complex: like turquoise, azure, lilac, etc. This is the reason Target designs their store logo in bright red.

Gender Differences
In many nations, men usually prefer cooler colors (blues and greens) while women like warmer colors (reds and oranges). European males are also more common to be color blind and therefore not able to tell apart some of the differences in color on Web pages.

Current Trends
Colors, like all the other aspects in design, undergo ins and outs in fashion. Solid black Web pages were at the top a couple of years ago, and now you hardly see it at all (but it will surely come back into style as I write this). Colors also change with the seasons, in other words, the designs picture the season they were created in: winter is usually grayscale; spring greens and bright colors; summer yellows; fall browns and copper.



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Icon editor ArtIcons Pro can find, extract, edit and create Windows icons in color depths up to 16 million colors. Import and export icon images, create and handle icon libraries. It supports the new icon format introduced in Windows XP (8-bit transparency). Download it

XP Icon editor IconXP can edit and create Windows icons in color depths up to 32-bit True Color. It supports the new icon format introduced in Windows XP (8-bit transparency). You can customize desktop and folder icons. Download it

Icon converter Any to Icon allows you to convert multiple BMP, JPEG, GIF, PNG, WBMP and WMF images to Windows icons in one action. It also breaks down entire icon libraries into individual icons. You can change color resolution and size to create customized icons. Download it

Icon editor and builder IconUtils is a complete icon and cursor solution. IconUtils package can edit icons and cursors, manage icon and cursor libraries, convert icons into images (in various graphic formats) and vice versa, customize Windows desktop and folder icons. Download it

Icon converter Icon to Any allows you to convert Windows icons and cursors into BMP, JPG, PNG, GIF, ICO, CUR, WBMP and RC formats. It has a wizard interface. It's simple to process multiple files at once. You can find icons and make images for use on Web pages. Download it

Cursor editor ArtCursors allows you to edit Windows cursors in color depths up to 16 million colors. You also can search files and folders for cursors, import and export cursor images and create cursor libraries for better and more efficient storage. Download it

Viewer AhaView supports all popular graphic formats, including JPEG, GIF, PNG, BMP, ICO, CUR, ANI, WBMP. You can browse images in thumbnail mode, view pictures full screen with zooming features, convert images to JPEG, PNG, BMP formats and manage files. Download it

Customize desktop icons CustomIcons is an ultimate tool for customizing the icons on you desktop, in Windows Start menu and many other locations. Using CustomIcons you can easily replace default Windows icons with the ones to your choice. Download it

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