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When When was the last time you saw a monochromatic Web site?
Color is one of the most important parts of the repertoire of a typical Web designer, and yet many designers don't realize that the colors they choose may may have a much more dramatic effect than they think it does. Colors are an element of design that impacts people on an organic level. Often, they don't realize they are reacting to it. For instace, in the U.S. many hospitals choose light blue and pale pink to dress their nurses. This is because these are cool, soothing colors, and upset patients relax a bit when look at them. Once you understand your audience make up you can create a color scheme that fits them.
When picking the colors for your Web site, first of all you (as always) think of your audience. Is it a global audience? Is it primarily Western? Eastern? Are they older? Younger? What gender? All of these points, and more should be considered when making color selections for your Web site.

Ethnical Differences
Colors gain their exclusive meaning with cultural references in the culture you grew up in. Depending on the the nation, colors can have the opposite meanings and even be a source of problems for your project. For instance, in the Asian cultures, white is the color symbolizing funerals but in the West white is the symbol of Weddings. If you intend to create a Wedding portal meant for an Eastern audience and you picked white as a base color, you could be bothering the people you're trying to reach.

Age Differences
Young individuals tend to prefer brighter colors, while adults tend to prefer more subdued colors. If you're writing to a kid's audience and you're using muted pastels and grayscale colors, the adults might like your work, but the kids will be gone by the time the page loads.

Social Differences
Marketing surveys in the America has determined that working class people tend to like colors that you can name: like blue, white, green, etc. While upper class people tend to prefer colors that are more obscure: like taupe, jade, lilac, etc. This is why Walmart does their company logo in bright red.

Gender Differences
In many nations, men usually prefer cold colors (blues and greens) while females tend to prefer warmer colors (reds and oranges). Western men are also more common to be color blind and therefore not able to see some of the differences in color on Web pages.

Trends
Colors, like everything else in design, undergo ins and outs in fashion. Solid black Web sites were at the top a few years ago, but now you rarely see it at all (but it will certainly come back into fashion sooner or later). Colors also change with the seasons, in other words, the designs picture the season they were created in: winter blacks, whites, and grays; spring flushes with greens and pinks; summer yellows; fall browns and golds.



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Icon editor ArtIcons Pro can find, extract, edit and create Windows icons in color depths up to 16 million colors. Import and export icon images, create and handle icon libraries. It supports the new icon format introduced in Windows XP (8-bit transparency). Download it

XP Icon editor IconXP can edit and create Windows icons in color depths up to 32-bit True Color. It supports the new icon format introduced in Windows XP (8-bit transparency). You can customize desktop and folder icons. Download it

Icon converter Any to Icon allows you to convert multiple BMP, JPEG, GIF, PNG, WBMP and WMF images to Windows icons in one action. It also breaks down entire icon libraries into individual icons. You can change color resolution and size to create customized icons. Download it

Icon editor and builder IconUtils is a complete icon and cursor solution. IconUtils package can edit icons and cursors, manage icon and cursor libraries, convert icons into images (in various graphic formats) and vice versa, customize Windows desktop and folder icons. Download it

Icon converter Icon to Any allows you to convert Windows icons and cursors into BMP, JPG, PNG, GIF, ICO, CUR, WBMP and RC formats. It has a wizard interface. It's simple to process multiple files at once. You can find icons and make images for use on Web pages. Download it

Cursor editor ArtCursors allows you to edit Windows cursors in color depths up to 16 million colors. You also can search files and folders for cursors, import and export cursor images and create cursor libraries for better and more efficient storage. Download it

Viewer AhaView supports all popular graphic formats, including JPEG, GIF, PNG, BMP, ICO, CUR, ANI, WBMP. You can browse images in thumbnail mode, view pictures full screen with zooming features, convert images to JPEG, PNG, BMP formats and manage files. Download it

Customize desktop icons CustomIcons is an ultimate tool for customizing the icons on you desktop, in Windows Start menu and many other locations. Using CustomIcons you can easily replace default Windows icons with the ones to your choice. Download it

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