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How do people navigate the Web?

The Back Arrow is probably the most widely used Web icon on any Web site, and yet most Web designers don't think of it while they're creating their sites. In fact, it's very common to notice "back to home" or "back to start" or just "back" links built into the content that they are designing. But unless these links have built in logic that is informed exactly where the customer was prior to clicking them (similar to the software back arrow), then these links are simply a scam - a guess at the way that the user made over your site.

How Most People Surf the Web
The majority of users come to a Web site and glide. If it doesn't look like what they wanted to study or wanted to read about, they move on. And the fastest way out of any Web site iscertainly the Back Button.
In fact, a lot of people don't even know they're doing so. They look through a Web page with their mouse moving over the scroll-bar area, just in case they have to scroll the page. Then, if nothing particularly interesting comes along, they rise their mouse up to the upper left side of the browser and return to their previous location.
Make the Back Button Your Friend
  • Place your logo close to the back arrow While the majority of people don't really need to look when they're pressing back, locating your brand up there will bring it more attention when they move away.
  • Make items in that corner clickable The brand has to be a link, but the rest text elements located in the upper left area of your page have to be clickable as well. That way, in case they don't hit the back button, they will go somewhere else useful on your page.
  • See server logs to determine where they came from when you have information on what they're returning to, you can address that right on the page, perhaps even with altering elements that strictly display when the users come from that location. For example, someone coming from a search engine might not know the most efficient ways to search your site. If you include instructions on how to search through the site when they arrive from a search engine you might get them to stay longer.

 Standard Toolbar Icons

Standard Toolbar Icons

 Science Toolbar Icons

Science Toolbar Icons

Icon editor ArtIcons Pro can find, extract, edit and create Windows icons in color depths up to 16 million colors. Import and export icon images, create and handle icon libraries. It supports the new icon format introduced in Windows XP (8-bit transparency). Download it

XP Icon editor IconXP can edit and create Windows icons in color depths up to 32-bit True Color. It supports the new icon format introduced in Windows XP (8-bit transparency). You can customize desktop and folder icons. Download it

Icon converter Any to Icon allows you to convert multiple BMP, JPEG, GIF, PNG, WBMP and WMF images to Windows icons in one action. It also breaks down entire icon libraries into individual icons. You can change color resolution and size to create customized icons. Download it

Icon editor and builder IconUtils is a complete icon and cursor solution. IconUtils package can edit icons and cursors, manage icon and cursor libraries, convert icons into images (in various graphic formats) and vice versa, customize Windows desktop and folder icons. Download it

Icon converter Icon to Any allows you to convert Windows icons and cursors into BMP, JPG, PNG, GIF, ICO, CUR, WBMP and RC formats. It has a wizard interface. It's simple to process multiple files at once. You can find icons and make images for use on Web pages. Download it

Cursor editor ArtCursors allows you to edit Windows cursors in color depths up to 16 million colors. You also can search files and folders for cursors, import and export cursor images and create cursor libraries for better and more efficient storage. Download it

Viewer AhaView supports all popular graphic formats, including JPEG, GIF, PNG, BMP, ICO, CUR, ANI, WBMP. You can browse images in thumbnail mode, view pictures full screen with zooming features, convert images to JPEG, PNG, BMP formats and manage files. Download it

Customize desktop icons CustomIcons is an ultimate tool for customizing the icons on you desktop, in Windows Start menu and many other locations. Using CustomIcons you can easily replace default Windows icons with the ones to your choice. Download it

Icon editors