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When is the last time you saw a Web site in black and white?
Color is vital to the repertoire of a typical Web designer, and yet many designers don't understand that the colors they choose may be having more of an effect than they think it does. Colors are a design tool that people react to on a visceral level. Usually, they don't understand they are affected by it. For example, in the U.S. most health care centers dress their nurses in light blues and pale pinks. This is done because these are cool, soothing colors, and upset patients calm down a little in their presence. Once you get to know your audience make up you can pick a color mode that works for them.
When picking the colors for your Web page, first of all you (as always) consider your audience. Is it a worldwide audience? Is it primarily Western? Eastern? Are they older? Younger? What gender? All of these things, and a lot other should be considered when making color selections for your Web page.

Ethnical Differences
Colors obtain symbolism through ethnical references in the culture you grew up in. Depending upon the nation, colors can have the opposite meanings and even be a source of problems for your site. For example, in the Asian cultures, white is the color of funerals but in the West white is the color of Weddings. If you plan to design a Wedding portal meant for an Eastern audience and you picked white as a base color, you could be disturbing the people you're trying to reach.

Age Gradation
Young individuals tend to prefer bright and juicy colors, and adults tend to prefer softer colors. If you're designing to an audience of children and you're using dull pastels and shades of grey, their parents might like your work, but the children will be gone by the time the page loads.

Social Differences
Marketing surveys in the America has shown that working class people tend to like colors that have simple names: like yellow, white, green, etc. While upper class people tend to like colors that are more obscure: like turquoise, azure, lilac, etc. This is why Target does their company logo in red color.

Gender Differences
In many nations, males usually prefer cold colors (blues and greens) and females choose warmer tones (reds and yellows). Western men are also more common to be color blind and therefore not able to tell apart some of the differences in color on Web pages.

Current Trends
Colors, like everything else in design, go through ins and outs in fashion. Solid black Web pages were all the rage a few years ago, but now you hardly see it at all (but it will surely come back into fashion sooner or later). Colors also change towards seasonality, meaning, the designs reflect the season they were built in: winter is usually grayscale; spring flushes with greens and pinks; summer yellows; fall reds and copper.



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Standard Toolbar Icons

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Science Toolbar Icons


Icon editor ArtIcons Pro can find, extract, edit and create Windows icons in color depths up to 16 million colors. Import and export icon images, create and handle icon libraries. It supports the new icon format introduced in Windows XP (8-bit transparency). Download it

XP Icon editor IconXP can edit and create Windows icons in color depths up to 32-bit True Color. It supports the new icon format introduced in Windows XP (8-bit transparency). You can customize desktop and folder icons. Download it

Icon converter Any to Icon allows you to convert multiple BMP, JPEG, GIF, PNG, WBMP and WMF images to Windows icons in one action. It also breaks down entire icon libraries into individual icons. You can change color resolution and size to create customized icons. Download it

Icon editor and builder IconUtils is a complete icon and cursor solution. IconUtils package can edit icons and cursors, manage icon and cursor libraries, convert icons into images (in various graphic formats) and vice versa, customize Windows desktop and folder icons. Download it

Icon converter Icon to Any allows you to convert Windows icons and cursors into BMP, JPG, PNG, GIF, ICO, CUR, WBMP and RC formats. It has a wizard interface. It's simple to process multiple files at once. You can find icons and make images for use on Web pages. Download it

Cursor editor ArtCursors allows you to edit Windows cursors in color depths up to 16 million colors. You also can search files and folders for cursors, import and export cursor images and create cursor libraries for better and more efficient storage. Download it

Viewer AhaView supports all popular graphic formats, including JPEG, GIF, PNG, BMP, ICO, CUR, ANI, WBMP. You can browse images in thumbnail mode, view pictures full screen with zooming features, convert images to JPEG, PNG, BMP formats and manage files. Download it

Customize desktop icons CustomIcons is an ultimate tool for customizing the icons on you desktop, in Windows Start menu and many other locations. Using CustomIcons you can easily replace default Windows icons with the ones to your choice. Download it

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