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How do people navigate the Web?


The Back Arrow is probably the most important browser buttons on any Web site, and yet most Web developers don't think of it when they're creating their pages. Actually, very often I see "back to home" or "back to start" or just "back" links built into the pages that they are designing. But unless these links have built in intelligence that knows for sure where the customer was before to clicking them (like the software back button), then these links are simply a scam - a guess at the way that the user took over your site.

How Most People Browse the Web
The majority of users get to a Web site and glide. If it doesn't look like what they wanted to study or wanted to read about, they leave. And the quickest route out of a Web page iscertainly the Back Arrow.
In fact, a lot of users don't even realize they're doing so. They sit at a Web page with their mouse moving around the scroll-bar area, just in case they need to scroll the page. Then, unless something particularly interesting comes along, they pull their mouse up to the upper left corner of the window and return to their last location.
Make the Back Button Your Friend
  • Place your logo up near the back arrow While most users don't necessarily have to look when they're pressing back, placing your logo up there will bring it more attention when they move away.
  • Create objects in that corner clickable Your brand has to be a link, but other text elements located in the upper left area of your site should be clickable also. That way, if they don't hit the back arrow, they might go somewhere else useful on your site.
  • See server history to find out where they came from when you know what they're returning to, you can address that right on the page, maybe even with altering elements that strictly display when they arrive from that location. For instance, a user coming from a search engine might not know the most efficient ways to browse your site. If you include details like how to search on the pages when they arrive from Google engine they might want to stay longer.




 Standard Toolbar Icons

Standard Toolbar Icons

 Science Toolbar Icons

Science Toolbar Icons


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Customize desktop icons CustomIcons is an ultimate tool for customizing the icons on you desktop, in Windows Start menu and many other locations. Using CustomIcons you can easily replace default Windows icons with the ones to your choice. Download it

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