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How do users navigate websites?
The Back Arrow is probably the most important browser buttons on any Web page, and yet most Web developers don't consider it when they're building their pages. In fact, it's very common to see "back to home" or "back to start" or just "back" links embedded into the pages that they are developing. But if this links don't have a built in intelligence that is informed for sure where the user was prior they clicked (like the software back button), then these links are simply a scam - a guess at the path that the user took through your site.
The Way Most Users Surf the Web
The majority of people get to a Web page and glide. If it doesn't look like what they wanted to study or needed to read about, they move on. And the fastest way out of a Web page is, you guessed it, the Back Button.
Actually, most people don't even know they're doing so. They sit at a Web site with their cursor moving over the scroll-bar area, just in case they have to scroll down. Then, if nothing particularly interesting appears, they pull their cursor up to the upper left side of the window and return to their previous location.
Take Advantage of the Back Button
- Place your branding close to the back button
As most users don't really need to look while they're pressing back, locating your logo up there will bring it more attention when they leave.
- Create objects in that corner clickable
The logo has to be clickable, but the rest text objects that are in the upper left area of your site should contain links also. That way, in case they miss the back arrow, they will go some other useful area on your page.
- Use server logs to find out where they arrive from
when you know what they're returning to, you can locate the link right on the page, maybe even with altering elements that only appear when they come from specific location. For example, someone coming from a search engine will not know the best ways to browse your site. If you mention details like how to search through the site when they arrive from Google engine you might get them to stay longer.
 Standard Toolbar Icons
Science Toolbar Icons
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ArtIcons Pro can find, extract, edit and create Windows icons in color depths up to 16 million colors. Import and export icon images, create and handle icon libraries. It supports the new icon format introduced in Windows XP (8-bit transparency). Download it
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