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When When was the last time you saw a monochromatic Web site?
Color is vital to the repertoire of a typical Web designer, however many designers don't realize that the colors they choose may be having more of an effect than they realize. Colors are an element of design that people react to on a visceral level. Usually, they don't understand they are reacting to it. For instace, in the U.S. many hospitals make their nurses wear shades of light blue and pale pink. This is done because these are calming, soothing colors, and angry patients calm down a bit when look at them. Once you get to know your users make up you can pick a color scheme that works for them.
When picking the colors for your Web site, you need to first (as always) consider your users. Is it a worldwide audience? Is it primarily Western? Eastern? Are they older? Younger? Male? Female? All of these things, and more should be considered when making color selections for your site.

Ethnical Background
Colors obtain their exclusive meaning through ethnical references in the culture you were brought up in. Depending upon the culture, colors can have very different meanings and even cause problems for your project. For example, in the East, white is the color of funerals but in the European cultures white is the symbol of Weddings. If you intend to create a Wedding site intended for an Asian audience and you used a lot of whites, you are bothering the people you're trying to reach.

Age Differences
Young individuals tend to prefer bright and juicy colors, and adults usually choose more subdued colors. If you're designing to a kid's audience and you're using dull pastels and grayscale colors, the adults might like your work, but the children will be gone by the time the page loads.

Class Differences
Marketing research in the America has determined that working class individuals usually prefer colors that can be named: like yellow, red, green, etc. While upper class people tend to prefer colors that are more obscure: like turquoise, azure, lilac, etc. This is why Walmart designs their company logo in red color.

Gender Differences
In many cultures, men tend to prefer cold colors (blues and greens) while women tend to prefer warmer tones (reds and oranges). European males are also more likely to be color blind and so unable to see some of the color tones on Web pages.

Trends
Colors, like everything else in design, undergo ins and outs in popularity. Black Web sites were all the rage a couple of years ago, and now you hardly see it at all (but it will surely come back into style as I write this). Colors also tend with the seasons, in other words, the designs reflect the season they were built in: winter is usually grayscale; spring greens and bright colors; summer yellows; fall reds and copper.



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Standard Toolbar Icons

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Science Toolbar Icons


Icon editor ArtIcons Pro can find, extract, edit and create Windows icons in color depths up to 16 million colors. Import and export icon images, create and handle icon libraries. It supports the new icon format introduced in Windows XP (8-bit transparency). Download it

XP Icon editor IconXP can edit and create Windows icons in color depths up to 32-bit True Color. It supports the new icon format introduced in Windows XP (8-bit transparency). You can customize desktop and folder icons. Download it

Icon converter Any to Icon allows you to convert multiple BMP, JPEG, GIF, PNG, WBMP and WMF images to Windows icons in one action. It also breaks down entire icon libraries into individual icons. You can change color resolution and size to create customized icons. Download it

Icon editor and builder IconUtils is a complete icon and cursor solution. IconUtils package can edit icons and cursors, manage icon and cursor libraries, convert icons into images (in various graphic formats) and vice versa, customize Windows desktop and folder icons. Download it

Icon converter Icon to Any allows you to convert Windows icons and cursors into BMP, JPG, PNG, GIF, ICO, CUR, WBMP and RC formats. It has a wizard interface. It's simple to process multiple files at once. You can find icons and make images for use on Web pages. Download it

Cursor editor ArtCursors allows you to edit Windows cursors in color depths up to 16 million colors. You also can search files and folders for cursors, import and export cursor images and create cursor libraries for better and more efficient storage. Download it

Viewer AhaView supports all popular graphic formats, including JPEG, GIF, PNG, BMP, ICO, CUR, ANI, WBMP. You can browse images in thumbnail mode, view pictures full screen with zooming features, convert images to JPEG, PNG, BMP formats and manage files. Download it

Customize desktop icons CustomIcons is an ultimate tool for customizing the icons on you desktop, in Windows Start menu and many other locations. Using CustomIcons you can easily replace default Windows icons with the ones to your choice. Download it

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