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How do users use the Web?

The Back Arrow is probably the most widely used browser buttons on any Web page, however, usually Web developers don't consider it while they're creating their sites. In fact, very often I see "back to home" or "back to start" or just "back" links incorporated into the pages that they are designing. However if this links don't have a built in logic that knows for sure where the customer was before to clicking them (like the browser back button), then these links are just a sham - a guess at the way that the user took over your site.

How Most People Browse the Web
The majority of users come to a Web site and slide. If it doesn't look like what they needed to learn or needed to read about, they leave. And the fastest way out of any Web page is, you guessed it, the Back Arrow.
In fact, a lot of users don't even realize they're doing so. They look through a Web page with their cursor moving around the scroll-bar, just in case they have to scroll down. Then, unless something really interesting comes along, they pull their cursor up to the upper left side of the window and go back to their previous location.
Take Advantage of the Back Button
  • Place your logo close to the back button As the majority of users don't really have to look when they're pressing back, placing your brand up there will bring it more attention when they leave.
  • Create items in that corner clickable Your brand has to be a link, but other text elements located in the upper left area of your page have to be clickable as well. That way, in case they don't hit the back arrow, they might go some other useful area on your site.
  • See server history to determine where they came from If you know what they're going back to, you can address that right on the page, maybe even with dynamic elements that only display when they come from that location. For instance, a user coming from a search engine might not know the best ways to search your site. If you include details on how to navigate on the pages when they come from a search engine you might get them to stay longer.

 Standard Toolbar Icons

Standard Toolbar Icons

 Science Toolbar Icons

Science Toolbar Icons

Icon editor ArtIcons Pro can find, extract, edit and create Windows icons in color depths up to 16 million colors. Import and export icon images, create and handle icon libraries. It supports the new icon format introduced in Windows XP (8-bit transparency). Download it

XP Icon editor IconXP can edit and create Windows icons in color depths up to 32-bit True Color. It supports the new icon format introduced in Windows XP (8-bit transparency). You can customize desktop and folder icons. Download it

Icon converter Any to Icon allows you to convert multiple BMP, JPEG, GIF, PNG, WBMP and WMF images to Windows icons in one action. It also breaks down entire icon libraries into individual icons. You can change color resolution and size to create customized icons. Download it

Icon editor and builder IconUtils is a complete icon and cursor solution. IconUtils package can edit icons and cursors, manage icon and cursor libraries, convert icons into images (in various graphic formats) and vice versa, customize Windows desktop and folder icons. Download it

Icon converter Icon to Any allows you to convert Windows icons and cursors into BMP, JPG, PNG, GIF, ICO, CUR, WBMP and RC formats. It has a wizard interface. It's simple to process multiple files at once. You can find icons and make images for use on Web pages. Download it

Cursor editor ArtCursors allows you to edit Windows cursors in color depths up to 16 million colors. You also can search files and folders for cursors, import and export cursor images and create cursor libraries for better and more efficient storage. Download it

Viewer AhaView supports all popular graphic formats, including JPEG, GIF, PNG, BMP, ICO, CUR, ANI, WBMP. You can browse images in thumbnail mode, view pictures full screen with zooming features, convert images to JPEG, PNG, BMP formats and manage files. Download it

Customize desktop icons CustomIcons is an ultimate tool for customizing the icons on you desktop, in Windows Start menu and many other locations. Using CustomIcons you can easily replace default Windows icons with the ones to your choice. Download it

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